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  • Click Activism: Youth Civic Engagement Through Online Participatory Cultures

    This webinar was sponsored by the CYFERnet Technology Team in December 2012.

    Presenters Neta Kligler-Vilenchik and Sangita Shresthova of Annenberg School for Communication and Journalism at USC

    Archived Connect Session (audio and slides)

    Slides from Webinar

    Youth create a social issue video and post it on YouTube. A tweet, then retweets and more tweets. The video goes viral. That issue that youth care about is suddenly all over the net, and receiving broad traditional media attention. With a simple click of the mouse, youth voices are being heard - loudly. What's going on?

    This webinar is a discussion of the research and practice of youth civic engagement and what participatory cultures and social media mean for youth programming, civic engagement, and leadership. Youth are engagement in participatory cultures brings a new approach to addressing long-standing civic and social issues. This non-traditional civic engagement format has youth using new media to organize, to create content, and then to circulate that content around the world - click activism.

    Youth are "learning through practice" from peers and mentors, taking on leadership roles as they become active, committed citizens. They are engaging in "creative civic expression" in an online community or organization that encourages and sustains participation directed toward the public good. They are shaping issues through their content contributions, as well as through the attention and notoriety given the issue resulting from their social media circulation strategies. Listen in for new research findings and strategies on how these new tools and formats can become part of the youth programming in your community.


    Neta Kligler-Vilenchik, Annenberg School for Communication and Journalism at USC, http://annenberg.usc.edu/Faculty/Doctoral%20Students/Vilenchik%20Neta%20Kligler.aspx

    Sangita Shresthova, Research Director of Henry Jenkins' Media Activism & Participatory Politics (MAPP) project based at the Annenberg School for Communication and Journalism at University of Southern California. https://sites.google.com/site/participatorydemocracyproject/about-us

    Additional Resources Referenced in the Presentation:

    More CYFERnet Online PD